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Paid Media Manager (Search, Display, Social)

Job Title: Paid Media Manager

Company Overview

Idea Evolver is a full service digital marketing and technology company, specializing in data driven insights, search experience strategy, paid media, design, and development.

Job Summary

Location: Philadelphia, PA

The Paid Media Manager will lead the execution of digital media campaigns to drive results. The ideal candidate is looking to grow their career in all areas of digital advertising (Social, SEO/SEM, Display) with a focus in Paid Search. The Paid Media Manager has an aptitude for analytics and believes data drives decisions. We prioritize attention to detail and communication skills, as the candidate will manage accounts & communicate performance to clients. The Paid Media Manager will work alongside a talented and growing media team.

Responsibilities

  • Develop a deep understanding of client business goals and how they translate into digital media strategies and tactics
  • Drive paid media planning, strategy and activation
  • Directly manage media campaigns across search, display and social advertising platforms
  • Provide strategic insights and recommendations to clients based on data analysis
  • Provide reporting to reflect campaign performance and snapshot reports to showcase new launches or ad hoc campaign updates
  • Recommend account optimizations and run tests regularly; report on results
  • Manage all pass-through media budgets and identify budget opportunities
  • Work with other agencies to align campaigns to media activations
  • Contribute to paid media thought leadership within the company

Qualifications and Skills

  • 3+ years paid search experience in strategy, execution & optimization
  • 2+ years in a client-facing role delivering reporting and ad hoc requests
  • Knowledge of multiple marketing channels (SEO, SEM, Social, Display, Email)
  • Excellent Google Analytics skills (or comparable platform) 
  • Experience with conversion tracking, tagging and pixel management
  • Comfortable in excel and desire to data mine for results with integrity
  • Brings A-game and entrepreneurial energy every day
  • Certified in Google AdWords Fundamentals & Search Advertising (advanced)

Benefits and Perks

  • Gym membership
  • 401K
  • Health/Dental
  • Sit/Stand desks
  • Center City Philly location
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