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Manager, Digital Media (SEO/Analytics)

Title: Manager, Media (SEO/Analytics)

Idea Evolver is seeking a full-time Manager of Media (specializing in organic search and analytics) in Philadelphia, PA.

As a Manager, you will be exposed to many facets of the business and be encouraged to learn and develop skills both within and beyond your role. You’ll be working with a group made up of our owned and paid media teams, in Philadelphia and Brooklyn. 

This role will manage IE’s client relationships including responsibility for communication, strategy, and serving as a thought leader. This candidate would be working in industries like healthcare and pharmaceuticals.

REQUIRED QUALIFICATIONS & EXPERIENCE

  • 3+ years of digital marketing (and search specific) experience working with medium to large sized businesses in a client facing role
  • A strong understanding of search engine strategy, including research, optimization tactics, back-end/technology SEO, and analytics
  • A proven track record of using data to drive strategic decision making; analytical in nature (our clients and partners are all in an ROI driven industry)
  • Above average skills with deck building programs like Apple Keynote/Microsoft PowerPoint,  Microsoft Excel (command over formulas, vlookups, pivot tables, etc.) and analytics platforms, etc.
  • Talented presenter with ability to captivate an audience and leverage data to tell a story
  • Capable of solving problems - maintaining a positive outlook when tackling challenges and coming up with solutions.
  • Demonstrated ability to be professionally outspoken when managing tough customer conversations to yield positive results
  • Thorough understanding of digital marketing, data analysis and trending, technical SEO, analytics and tagging

PREFERRED QUALIFICATIONS AND EXPERIENCE

  • Background in healthcare, pharma, or other regulated industries
  • Experience working with digital marketing platforms and channels
  • Google AdWords or Google Analytics certification
  • Experience in a fast-paced, startup environment
  • Experience in the advertising/ad tech industry

RESPONSIBILITIES

  • Manage client expectations and leading regular (weekly or bi-weekly) meetings with the client(s)
  • Analyze key metrics of online marketing campaigns and present key findings and insights to clients
  • Serve as a strategic partner for clients as a subject matter expert in the areas of digital marketing
  • Utilize data to expose awesome new opportunities for technology improvements and exposing them to our Product teams
  • Oversee internal teams, and ensure work is efficiently delegated and delivered on budget and on time.
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